Rick Rocharca
Design Manager | Product Design Management | UX Leadership
Budapest, Hungary | rick@rocharca.com | rocharca.com
Professional summary
Design and Product Design Manager with 14 years of experience leading distributed teams and delivering enterprise SaaS products. Proven track record in people management, mentorship, hiring strategy, roadmap planning, and cross-functional leadership across Product, Engineering, and Design. Experienced in M&A integration, AI product delivery, and design systems leadership. Experienced with AI-enabled workflows: enabled my designers to build MCP integrations (Claude, Kiro, Figma MCP) that made design handoff 30% faster, and brought Claude skills to the team to automate operations across Atlassian tools, Outlook, and Teams. Builds scalable processes that balance innovation with enterprise-grade stability. MBA in Management Strategy. Brazilian, based in Hungary, open to relocation.
Core skills
Leadership and People Management: Distributed Team Management, Mentorship and Career Development, Career Laddering, Hiring Strategy, Performance Management, Psychological Safety
Strategy and Product: Product Strategy, Roadmap Planning, M&A Integration, Business ROI, Stakeholder Management, AI and Automation
AI and Workflow Automation: Model Context Protocol (MCP), Claude, Kiro, Figma MCP, AI-Assisted Workflows, Process Automation, Jira, Confluence, Atlassian, Microsoft Outlook, Microsoft Teams
Operations: Design Operations (DesignOps), Design Systems, Agile/Scrum, Process Improvement, Cross-Functional Collaboration
Domain: Enterprise SaaS, B2B, Customer Experience (CX), Complex Workflows, UX Design, Product Design
Professional experience
Product Design & UX Manager, Genesys
Hungary | Jan 2024 - Present
- Lead a distributed team of six product designers across four countries, driving performance through structured mentorship, career laddering, and a culture of psychological safety.
- Enabled and supported my designers in building MCP (Model Context Protocol) integrations with Claude, Kiro, and Figma MCP that connect design and development workflows, delivering a 30% faster handoff process.
- Brought Claude skills into the team that automate work across Jira, Confluence, Atlassian tools, Outlook, and Microsoft Teams, speeding up the team's work and reducing manual effort.
- Led a design systems team, driving design consistency and scalability across product teams.
- Led design strategy for an AI-powered Social Listening tool following a strategic acquisition, integrating legacy workflows into the core Genesys ecosystem without loss of functionality.
- Increased beta program participation by 35% by designing a scalable opt-in framework that let the product team validate complex features with enterprise customers before General Availability.
- Created the Beta Rollout playbook, a repeatable framework for future AI feature releases that balances rapid innovation with enterprise-grade stability.
- Aligned Product, Engineering, and Design (the Triad) to synchronize roadmaps, reducing design-to-development friction and accelerating delivery of high-priority initiatives.
Senior Product Designer (Team Lead), Genesys
Hungary | Aug 2022 - Dec 2023
- Served as Design Lead for the Genesys CX platform, optimizing complex SaaS workflows to improve efficiency and usability for enterprise users.
- Mentored junior designers and established peer-review processes, contributing directly to the promotion and skill development of multiple team members.
- Partnered with product managers to translate ambiguous business requirements into actionable design specifications aligned with organizational KPIs.
Lead Product Designer & Art Director, Pine Digital Studio
Budapest, Hungary | Aug 2020 - Jul 2022
I led design for global apps and websites at a studio, from first concept through animation and 3D rendering. I also ran creative direction across branding, social, video, and digital products. I was responsible for several major websites and apps in Europe, including Brain Bar, Bookr Kids, Cristo, and Techocasa.
Senior Motion & Product Designer, QANplatform
Budapest, Hungary | Sep 2018 - Aug 2020
I was part of the initial marketing team during the company's launch phase, working as a Motion Graphic Designer and UI Designer. I made social media posts, video animations, presentations, branded stationery, and printed materials. I also developed interior design concepts and the decoration scheme, and helped improve the interface of the website and mobile app.
Art Director and Marketing Analyst, Ebix Latin America
Brazil | Art Director, Feb 2015 - Jun 2018. Marketing Analyst, Mar 2015 - Feb 2016.
I worked across marketing and art direction for the Latin America team, leading design direction and producing presentations and visual materials.
Marketing Intern, L'Oréal
Rio de Janeiro, Brazil | Feb 2014 - Feb 2015
Worked on the luxury division, supporting campaigns, operations, merchandising, customer support, and the design of packages, displays, presentations, and stationery.
Education
- Feb 2025 - Jan 2026Post-graduation in Agile Project Management
Uniminas University, Brazil - Feb 2024 - Jan 2025MBA in Management Strategy
Uniminas University, Brazil - Mar 2016 - Aug 2018Master of Fine Arts
Infnet Institute, Brazil - Mar 2012 - Jan 2016Bachelor of Communications and Marketing
Veiga de Almeida University, Brazil
Awards
- MVP 2024, Leadership & Team Management (Genesys)
- MVP 2023, Outstanding Performance (Genesys)
Certifications
- Design Thinking Practitioner (Genesys)
- Behavioral Design and Gamification (Udemy)
Languages
Portuguese (Native), English (Fluent), Spanish (Intermediate), French (Learning)
References
Available upon request.